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Customer Lifetime Value (LTV): How to calculate it & why it matters

Customer Lifetime Value (LTV) is one of the most important—and overlooked—small business metrics that impacts profits and helps shape your marketing budget and strategy. Simply defined, customer LTV is the amount of money a customer will spend at your business in their lifetime.

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9 Simple Ways to Increase Sales By Getting to Know Your Customer

The secret to more sales? It pays to get to know your customers. Who are your most profitable customers? What triggers a sale? Which factors inspire customer loyalty and repeat business? It’s actually much easier – and more affordable – to answer these questions than most merchants re …

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Populating your coffee shop after the A.M. rush

Mid section of woman using laptop with coffee on table in cafeteria

With just about two-thirds of Americans drinking at least one cup every day, coffee is the fuel that kick-starts our mornings. Fortunately for coffee shop owners, 34 percent of those cups were bought outside the home in 2016, an increase of 4 percent from the previous year.

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Creating a Culture of Cyber Security

Cyber Security Awareness Month is coming to a close, but that doesn’t mean that the threats go away. In fact, it’s important to keep the same level of attention on cyber security during the other eleven months of the year. First Data, in conjunction with Trustwave, put together an inf …

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