- Clover POS
Service businesses face unique challenges and Booker solves them. Booker is an all-in-one business management software platform that helps local service businesses attract customers, book appointments, take payments, manage employees and stay connected with customers. And now, Booker wirelessly integrates∗ with the Clover Mini, bringing the power of next generation payments and the leading business management platform to service businesses.
∗Booker and Clover Mini integration is currently available for new Booker accounts and current V2 accounts.
Drive new sales from sites like Google, Facebook, Yelp and more.
Give customers the freedom to book anytime, anywhere.
With Booker and Clover Mini you can sell appointments, series and memberships.
Take control with easy-to-use tracking and reporting tools.
Keep clients coming back with retention marketing tools.
Accept virtually all payment methods including EMV, Apple Pay and Android Pay.
From dealing with the day-to-day management, to looking for new ways to grow your business, owning a spa or salon is no easy feat. Booker is more than a piece of technology and with our Buyer’s Guide, we’re here to learn more about your business goals and find solutions to overcome any challenges you may be facing.
Every local business owner will agree that attracting new customers is really important - but also that it can be rather tricky. To be successful, there’s a few things you always need to keep in the forefront of your mind. First, you have to establish where your customers are spending their time; then you have to determine how to speak to them in order to draw them in for a first visit.
Managing your business with pen and paper not only places the responsibility of keeping your calendar updated, by hand, on employees, but it also forces them to maintain all customer records. Creating new records from scratch, then adding appointment history, preferences, and any other important personal information ends up eating even more of your employees’ time.
As the business owner, you’re probably even more strapped for time than your staff members. There are a lot of administrative tasks that fall on your plate - overseeing employee schedules, sales goals, inventory, promotional strategies, membership programs, and reporting -- that no one but you can really manage. Unfortunately, managing all these different tasks in varying systems can sometimes end up actually causing more work for you. You have to learn a completely new system, figure out the best ways to use each, pull any/all data from multiple points. This all takes you away from your main priority - your customers.
Service-based businesses struggle with these primary sales issues:
First-time customers are notoriously hard to bring back for a second visit at your business. On average, 60% of your new customers will never set foot back into your business again. This is a major bummer for a few reasons:
Your customers are the life of your business, especially those that have been with you for a long time. However, the larger your customer base, the more difficult it becomes to keep track of individual details, preferences, and even order histories. Still, it’s the personalized service and attention to detail that customers so badly crave. Gone are the days of one-size-fits-all marketing.
For a local business without thousands of dollars to spend on customer relationship management (CRM) software, these expectations can seem impossible to meet. Until now.
Booker helps you acquire new customers by distributing your open appointment times on popular partner sites such as Google My Business, Yelp, MapQuest, and SpaJour within the Booker Marketing Network. Not only does this help get your business’ name in front of potential new customers, but Booker gets you another step closer toward making you bookable everywhere across the web. So, if a new customer stumbles upon your business while searching for a new salon in the area on Yelp, they can book directly from your Yelp page. This helps make it easier on the customer.
Hosting your appointments schedule in the cloud comes with the added benefit of complete accessibility. Cloud-based technology grants your employees the ability to check their schedules from any internet-connected device, and see which customers they’re working with, so they can prepare ahead of time. Cloud-based technology especially comes in handy during those days in which there are unavoidable circumstances, especially natural disasters. With the weather being as unpredictable as it is, you’ll be able to view your calendar from home and notify customers with an appointment that day that you’re closed. You’ll save yourself the chance of a disappointed customer showing up at your business, only to find you closed.
Wouldn’t it be great if you could rely on just one system to manage all your responsibilities? We’ve got you covered. With Booker, you can manage everything in one place, saving you time and drastically reducing the amount of time manual syncing between systems takes. Additionally, you can access any aspect of your business’ data from any internet-enabled device - so long nights stuck at the “office” can be a thing of the past.
Booker also allows you to seamlessly run reports on key areas of your business in order to gauge your performance and business health at any time. Since Booker tracks all of your most important information - bookings, sales, inventory, promotion efforts, membership programs, loyalty points, etc. - there’s no need to log into six different systems to get the information you need.
We understand, it’s hard enough running your business without having to worry about hiring a full-time marketer or allotting a separate marketing budget. That’s why Booker has teamed up with Frederick to bring you a solution to keep your existing customers coming back to your business, all without breaking the bank.
Frederick’s automated marketing software gives you a comprehensive solution to keep a steady stream of repeat business coming through your door through the use of targeted email and text marketing campaigns.
We’ve already touched upon this but our customer records are pretty awesome! You can store contact information, billing information, recent visits, transaction histories, preferences, alerts, membership activity, and any additional notes for individual customers.
As with any customer relationship management system, this information can be used to boost your customer retention through the use of customized service interactions including email marketing, social media, and special offers and promotions. The more you know your customers, the deeper you’ll be able to grow your relationships, the more likely they are to continue to choose you over your competitors.