Every day, as consumers have less time on their hands to manage their personal and professional lives, their demand for almost instantaneous engagement from their favorite brands is greater than ever. This year Consumer Insights Study from First Data not only shows how vital a robust prepaid gift card program is to retailers' broad marketing strategy but also illustrates just how firmly mobile wallets and the popularity of online shopping have been embraced by consumers and their desire for the faster and more personalized shopping experience.
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